Career & more

As part of my Masters’ degree, I carried out a market on behalf od Diags Software to evaluate the feasibility of tapping into the British market for workforce optimisation.

At Lyon’s Chamber of Commerce, I was assisting the Head of Communications with press releases and conferences.

I arrived in London with one suitcase and an interview with a small company that acted as an agent for French furniture manufacturers.

It was busy and I enjoyed it – I helped run the office by processing orders and looking after important customers, designed a website (sadly, not live anymore – it would’ve been funny to see it over 10 years later), organised email campaigns and attendance at the Furniture Show for all our French partners.

I did a one-year contract at Debenhams as assistant to a team of International Business Managers.

The role was varied and included general support, but I was mainly in charge of helping out with marketing collaterals for foreign markets (ensuring campaigns were delivered to UK standards, but that all imagery worked for the countries’ culture. So no nude pictures for Barhain, then.)

I liked the brand and people, but it’s probably good that they only had positions open in Merchandising and I wanted to pursue a career in marketing, so I left (despite the joy of sample sales).

First proper advertising experience in Destination Marketing – I was in charge of a wide range of marketing activities for Southeastern, from ATL to online, CRM and POS.

I delivered a range of successful through-the-line campaigns, from Leisure (to drive traffic to London) to Business (to influence commuters’ satisfaction ahead of the annual national survey).

I gained a thorough understanding of the main above-the-line channels (TV, OOH, radio and press) whilst flexing my digital muscles with online and email campaigns.

I did a stint at Canon’s headquarters in the consumer imaging department (DSLR and compact cameras). I delivered POS campaigns across 17 countries, managing not only managing the creative development, but also the translation, localisation and production of collaterals.

I absolutely loved the products (still loyal to my Canon DSLR to this day) and I’m very grateful for the experience, but it was not the best cultural fit for me and so I decided to leave at the end of my contract.

I got this awad for the best performing campaign of all recorded Carphone Warehouse times!

The absolute claim (‘UK’s lowest price’) proved hard to get ClearCast-approved, but made me a bit of a substantiation expert (if I say so myself) and contributed to a fantastic Christmas trading period.

I work in the business development department where I am in charge of launching products and services to build new revenue streams.

My role morphed from marketing manager for the existing brands, to a more strategic role of identifying sizeable opportunities (in all industries worth looking at) and bringing the most promising and relevant ones to market.

Canto named cutest pup ever

Canto the JRT has been elected cutest pup ever by a jury of two. Spurred by his arrival in October last year, I decided to start a canine psychology course to get to understand him better. I blog about it and more doggy stuff on ftload.co.uk.

Twilert lets companies get real-time alerts via email when their brand names, keywords or hashtags are mentioned on Twitter.

I was helping this start-up on a part-time basis to put in place the building blocks to drive growth and retention, in order to achieve world domination! Or at least a nice profit margin.

Could your company be next?

Need a multilingual Head of Marketing with strong commercial acumen and experience in online and offline channels, capable to manage a team of any size? Then we should talk! You can contact me here or just email [email protected].

Speak soon, and thanks for the visit 🙂